Magnetic Encoder Now Shipping for Zebra P110i/P120i Plastic Card Printers

 
Option Expands the Use of Popular Printer Line

CAMARILLO, Calif., December 20, 2006—Zebra Technologies (Nasdaq: ZBRA), a worldwide leader in card printing and bar code labeling solutions, announced that it is now shipping a magnetic stripe card encoder option for its Value Line of plastic card printers. With this factory-installed option, users can encode 3-track high-coercivity (hi-co) or lo-coercivity (lo-co) magnetic striped cards. The magnetic stripe encoder enables the P110i, a single-sided plastic card printer and the P120i, a dual-sided card printer, to be low-cost solutions for a wider variety of applications, including employee and student ID, access control, retail gift card, loyalty and membership programs.

“As personalized information on ID cards becomes more prevalent, a plastic card printer with a built-in magnetic stripe encoder is a must for some card programs,” said Bob Anderson, Zebra Card Printer Solutions director of worldwide marketing. “By combining reliable mag. stripe encoding with Zebra’s most affordable plastic card printers, many smaller companies, organizations and stores can offer programs and promotions that were once available only to large companies.”

Zebra P110i and P120i card printers with factory-installed magnetic stripe encoder are available now from Zebra’s worldwide network of dealers and distributors.


About Zebra Card Printer Solutions
A world leader in desktop card printers, Zebra Card Printer Solutions is a division of Zebra Technologies Corporation, which delivers innovative and reliable on-demand printing solutions to businesses and governments in 100 countries around the world. A broad range of applications benefit from Zebra brand thermal barcode label and receipt printers and plastic card printers (formerly branded Eltron®), resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service. Information about Zebra card printers can be found at www.zebracard.com. Information about Zebra Technologies can be found at www.zebra.com.

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Contact Information:
Zebra Technologies Corporation
Card Printer Solutions
Trade Media, U.S.:
Leslie Brigham
+1 818 716 9021
lbrigham@brighamscully.com
Trade Media, EMEA:
Paul Smith - PSPR
+1 847 793 6735
paul@ps-pr.co.uk
Trade Media, Asia Pacific:
Richard Besenbruch
+65 6858 0722
rbesenbruch@zebra.com

Investor Relations:
Douglas A. Fox
+1 847 793 6735
dfox@zebra.com