Zebra Introduces Latest Addition to Growing Value-Class Printer Line with New P110m for Monochrome Card Printing Applications

 
Further Expands Industry’s Most Affordable, Compact and Versatile Single-sided Printing Solutions for Wide Variety of Secure, Personalized Identification Cards

CAMARILLO, Calif. – February 27, 2008 – Zebra Technologies (NASDAQ: ZBRA), a worldwide leader in card printing and bar code labeling solutions, today introduced the Zebra P110m for affordable, monochrome-only card printing applications. The P110m provides high reliability, along with advanced electronics -- the only printer in its class to offer comprehensive printer status and diagnostic messaging via a built-in LCD screen.

The newest addition to Zebra’s Value Class line, the P110m is a direct, single-sided thermal printer ideally-suited for a wide variety of industries, including financial services, retail, hospitality, education and transportation. Easy-to-use, durable and compact, it offers a lower total cost of ownership and higher return on investment for customers with smaller-volume card printing requirements.

“For smaller or remote field organizations, the P110m provides a cost-effective and truly versatile printing solution for creating personalized credit, membership and loyalty cards on either blank or pre-printed stock,” said Ram Ramaprasad, director of product management for Zebra Card Printer Solutions. “Organizations can also instantly and cost-effectively integrate cards with a wide variety of supporting access control applications for enhanced security.”

The new USB-ready printer offers several optional features such as magnetic stripe encoding and Ethernet connectivity so that organizations can deploy and manage card printers on an enterprise-wide basis. It also offers the following ease-of-use features:

• Load-N-Go ribbon cartridge with integrated cleaning roller
• Intuitive design simplifies set-up and reduces training costs
• LCD screen provides printer status and error messaging
• Translucent card cover allows you to see when card supply is running low
• Simple printhead replacement – no tools required

The Zebra P110m is available through authorized Zebra card printer resellers and distributors worldwide and offers a two-year warranty. In the U.S., the manufacturer’s suggested retail price is $1,795.

For further information, visit http://www.zebracard.com/id/card/na/en/index/products/card_printers/value_card_printers/p110m.html


About Zebra Card Printer Solutions
A world leader in desktop card printers, Zebra Card Printer Solutions is a division of Zebra Technologies Corporation, which delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra® -brand printers. A broad range of applications benefit from Zebra-brand thermal barcode, “smart” label and receipt printers and plastic card printers (formerly branded Eltron®), resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service. Zebra Technologies has sold more than five million printers, including RFID printer/encoders and wireless mobile solutions, as well as software, connectivity solutions, and printing supplies. Information about Zebra card printers can be found at www.zebracard.com. Information about Zebra Technologies can be found at www.zebra.com.

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Contact Information:
Zebra Technologies Corporation
Zebra Card Printer Solutions
Trade Media, U.S.:
Brian Muys
+703 677 3122
bmuys@gotostrategic.com

Investor Relations:
Douglas A. Fox
+1 847 793 6735
dfox@zebra.com
Trade Media, EMEA:
Mark Thomson
+44 870 241 1527
mthomson@zebra.com
Trade Media: Latin America
Hilmer Rivera
+305 558 3100
hrivera@zebra.com

Trade Media, Asia Pacific:
Richard Besenbruch
+65 6858 0722
rbesenbruch@zebra.com