Zebra Technologies New ZXP Series 8™ retransfer card printer’s photo-quality images and best in class print speed puts it in a class of its own

 
ZXP Series 8 printer along with new design software offers faster throughput, true over-the-edge
printing, software tools for easier application integration, broader customer reach

Lincolnshire, Ill., March 31, 2009— Zebra Technologies Corporation (Nasdaq: ZBRA), a global
leader in specialty printing and automatic identification solutions, announces the Zebra ZXP Series
8™, a revolutionary retransfer printer that offers a host of options for smart card encoding and
networking making it ideal for such applications as high security ID cards, driver’s licenses, gift
cards and financial cards. The Zebra ZXP Series 8 produces photo-quality cards at nearly twice the
speed of other retransfer printers currently on the market

Unlike its counterparts, the ZXP Series 8 printer delivers photo quality, over-the-edge, high speed
printing on many different types of cards, including those with uneven surfaces such as smart cards,
polycarbonate cards for security applications, and biopolymer cards. The printer is available in
single- and dual-sided printing configurations with a full portfolio of magnetic encoding, smart card
encoding, single- and dual-sided lamination, and connectivity options.

“Industry adoption of retransfer printing has been slow, in part, because of slow print speeds and high
costs,” said Ram Ramaprasad, director of product management for Zebra Technologies. “Zebra
developed the ZXP Series 8 printer to respond to the industry’s need for an on-demand retransfer
printer capable of delivering higher print speeds at lower costs without sacrificing the image quality.
Zebra also developed the ZMotif™ software platform, to make application integration easier than ever.”

Designed to significantly improve enterprise scalability and reliability, a XML-based software
development kit is available to support a broad array of features and technologies, making it easier
and faster to integrate the ZXP Series 8 retransfer printer with host of enterprise applications.

Some of the ZXP Series 8 retransfer printer features include:
  • Photo print quality
  • Best in class throughput for printing, encoding, and laminating
  • True over-the-edge printing
  • Ability to print on smart cards or cards with uneven card surfaces
  • Ability to print on non PVC cards such as polycarbonate and biopolymer cards
  • More durable and abrasion resistant cards
  • Some fraud protection since the film is inherently tamper evident
  • XML-based SDK for easier application integration
Standard and optional features of the ZXP Series 8 retransfer printer include: magnetic stripe encoder;
combination smart card contact and contactless encoders; contact station; USB or Ethernet
connectivity; and security mechanical locks. Planned future options include support for UHF Gen 2
RFID encoder, single- and dual-sided laminator, and 802.11g wireless connectivity.

Available globally in the second quarter of 2009, the Zebra ZXP Series 8 retransfer printer will be
sold primarily through Zebra’s vast network of channel partners. For more information, please call
800-452-4056 or visit www.zebracard.com.

About Zebra Technologies

Zebra Technologies Corporation improves customers’ business performance through products and solutions that identify, track and manage assets, transactions and people. In more than 100 countries around the world, more than 90 percent of Fortune 500 companies use innovative and reliable Zebra printers, supplies, RFID products and software to increase productivity, improve quality, lower costs, and deliver better customer service. Information about Zebra and Zebra-brand products can be found at www.zebra.com.

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Contact Information:
Zebra Technologies Corporation
Media:
Tim Dryer
+1 847-793-5677
tdreyer@zebra.com
Trade Media, U.S.:
Brian Muys
+703 677 3122
bmuys@gotostrategic.com
Investor Relations:
Douglas A. Fox
+1 847 793 6735
dfox@zebra.com
Trade Media, EMEA:
Mark Thomson
+44 870 241 1527
mthomson@zebra.com
Trade Media: Latin America
Hilmer Rivera
+305 558 3100
hrivera@zebra.com
Trade Media, Asia Pacific:
Richard Besenbruch
+65 6858 0722
rbesenbruch@zebra.com